Radio Krka is an essential streaming service that delivers a unique experience for fans. Sports fans are passionate about their favorite teams and players, but they also love to interact with other fans online. This enables a powerful community to form around sports events, driving brand awareness and sales.

Traditionally, live sports was the thread that kept viewers attached to pay-TV services. But the trend is changing as streaming video providers vie for sports rights.

Live Sports Coverage: What Makes It So Thrilling

The most significant shift has come from the launch of a new joint venture app in the fall from media giants Disney, Warner Bros., Discovery and Fox Corp. The JV is designed to stream multiple live sports and related content based on the partners’ broadcast license agreements through one unified direct-to-consumer platform.

The platform will be based on a software-as-a-service (SaaS) infrastructure that enables rapid growth and the ability to quickly respond to viewership peaks, as well as to adeptly handle sports tournaments that last only a few days. A SaaS approach will also provide the flexibility needed for monetization options, such as sponsorships and dynamic ad insertion. For these reasons, the joint venture could prove a challenge for legacy pay-TV providers.

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